Oana is a pay it forward marketplace where people share goods and services within friend groups and social circles. Users can buy, sell and barter things they’ve loved but no longer need. They can also trade products for services and create listings to let others know what items and services they need. Centered in the universal truth that giving is more fulfilling than receiving, Oana encourages users to give generously and select the pay it forward option on free listings so the person receiving the gift commits to performing an intentional act of kindness in return.